Exploring DSO Brand Structure: The Pros & Cons of Branded vs Unbranded DSOs
Two Approaches to Branding for DSOs: Choosing the Right Strategy for Your Organization When launching a Dental Service Organization (DSO), one of the most important
How to Start a DSO: With a Brand That’s Built to Scale
Starting a dental service organization (DSO) is no small feat. In the crowded dental market, standing out requires more than just high-quality care—it requires a professional, polished brand that can scale with your organization’s growth.
At Patientli, we understand how vital it is to project professionalism and build trust from day one. That’s why we’ve developed a range of pre-designed, turnkey brand identities that DSOs can license to kickstart their journey with confidence. You can start using one today, exactly as-is or with customizations.
Here’s why starting with a Patientli brand is a smart choice for your DSO—and a look at the standout options available to you.
The creative process can be long, time consuming and expensive. Patientli Looks are a shortcut to making an impressive first impression for your DSO with potential patients and partners. A thoughtfully designed brand identity signals trust, expertise, and credibility. It also communicates your vision and ambitions in a way that lets potential partners and investors immediately know that you mean business.
Patientli Looks are crafted with growth in mind and created by a professional healthcare branding agency. Our team’s experience building brands for large organizations is incorporated into every Look, using thoughtful guidelines, templates and systems that the world’s largest and most innovative companies use to keep their brands professional and consistent as they grow.
Additionally, Patientli Looks integrate perfectly with our website system. Growing DSOs love the ability to use our system depending on their DSO brand strategy to either maintain brand consistency across all of their locations, or allow each location to choose a look that matches their needs.
Each Patientli Look includes a comprehensive suite of assets designed to keep your brand consistent across all of the patient touchpoints and marketing channels included in your Patientli plan. Looks can include designs for a logo, a complete website, professionally-picked colors, fonts and imagery, stationery like business cards and letterhead, signage, patient giveaways, social media and advertising assets. Just pick a Look you like and launch in as few as 14 days.
If you’ve spent any length of time brainstorming name ideas for your DSO, you’ve likely experienced the disappointment of finding that the website url for your idea is already owned by someone else. We’ve already done the work of securing domain names for each of our Looks, so you can get started without the heartbreak.
While our brands come ready to use, they can also be customized to align with your unique practice goals and aesthetics, ensuring a perfect fit for your DSO.
When designed from scratch, a world-class brand and website can easily run $25,000-$50,000, placing these services out of reach of many startups. With Patientli, you can keep costs manageable and pay as you grow with affordable monthly plans and a per-location payment structure.
Whether you’re seeking to operate as a single branded DSO with multiple locations (think Tend or Dentologie) or allow each location to have a brand of its own (think unbranded DSOs like Heartland) Patientli can help you achieve efficiencies from your scale. Our branding and website infrastructure allows unbranded DSOs to allow each practice who joins to choose their own Look while maintaining consistent website content and layouts across your whole org. Branded DSOs can easily take advantage of our Looks for a consistent and clear national identity that’s ready to compete with the best of them.
Lumena blends chunky serif typography with a calming palette of greens and pastels to create a sophisticated, current vibe. Ideal for cosmetic, general, or orthodontic practices, Lumena’s name evokes the ideal outcome of dentistry: a luminous smile.
Available: Brand name, style and domain
Apply Lumena’s visual aesthetic to your existing practice or buy the brand name and web properties with pay-as-you-grow pricing.
Enamel’s neutral tones and bold, geometric fonts project sophistication. Paired with studio-style portrait photography, this brand feels modern, professional, and effortlessly stylish.
Available: Brand name, style and domain
Use the full Enamel brand, including the brand name and domain, for your organization or use the brand styles for a visual refresh.
Arches features modern, geometric fonts and a clean palette of blues and whites, offering a fresh take on traditional dental branding. It’s especially suited for orthodontic practices but works equally well for general and cosmetic practices.
Available: Brand name, style and domain
Apply the Arches visual aesthetic to your existing practice or buy the brand name and web properties with pay-as-you-grow pricing.
Seaport Smiles’ nautical-inspired identity features calming blues and timeless serif fonts, creating a trustworthy and refined aesthetic.
Available: Brand name, style and domain
Establish a sophisticated coastal presence with the Seaport Smiles brand. The name, domain, and elegant visual identity are available with a Patientli plan. The Seaport Smiles aesthetic can also be used to enhance your current branding.
Pureglow’s neutral palette, inspired by skin tones, pairs with elegant serif fonts to create a calming, high-end vibe. This brand is ideal for practices focusing on aesthetics and comfort.
Available: Brand name, style and domain
Establish a sophisticated presence with the Pureglow brand. The name, domain, and elegant visual style are yours with a Patientli subscription. Pureglow’s calming aesthetic can also enhance your current brand.
Radiance uses bright yellows and oranges paired with deep greens to create a vibrant, optimistic look. Chunky serif fonts and bold photography make this brand perfect for practices aiming to feel approachable yet refined.
Available: Brand name, style and domain
Bring warmth and positivity to your practice with the Radiance brand. Get the name, domain, and energetic visual identity when you subscribe to Patientli. The Radiance look can also be used to refresh your current branding.
Brilliance’s earth tones and warm photography create a brand that feels organic and approachable. It’s perfect for practices focused on enhancing natural beauty and building trust with patients.
Available: Brand name, style and domain
Project grounded confidence with the Brilliance brand. The complete identity, including the name, domain, and organic aesthetic, is available with a Patientli plan. The Brilliance visual style can also be integrated into your existing practice.
Enhance combines bold black-and-white elements with vibrant pops of color for a modern, art-studio-inspired feel. It’s an ideal brand for practices that want to embrace creativity and energy.
Available: Brand name, style and domain
Create a unique and artistic impression with the Enhance brand. The name, domain, and eye-catching visual identity are available with a Patientli subscription. The Enhance look can also be used independently.
Luna’s bold serif fonts, hand-drawn ornaments, and inclusive imagery create a youthful, energetic brand that makes a statement. The Luna look is designed for practices that want to stand out and feel trendy.
Available: Brand name, style and domain
Launch your cosmetic dental practice with the complete Luna brand – name, domain, and vibrant visual identity – all available with a Patientli plan. The bold and trendy aesthetic can also be applied to your existing practice.
Aura’s warm, slightly feminine color palette, clean fonts, and studio portrait photography establish a health-and-beauty-inspired identity. It’s perfect for practices aiming for a polished and approachable aesthetic
Available: Brand name, style and domain
Carry Aura’s look into your own brand by using its colors, fonts and visual style for a brand refresh or use the full Aura identity in a full rebrand, complete with the name and domain, available with an active Patientli plan.
GrinCraft’s bold monochrome greens and neon accents create a striking, modern look. With clean sans-serif fonts and branded photography, this identity is as memorable as it is professional.
Available: Brand name, style and domain
Make a bold statement with the GrinCraft brand. The memorable name, domain, and modern visual style can be yours with a Patientli plan. The GrinCraft aesthetic can also be applied to your current practice.
Glimmer’s airy pinks, calming neutrals, and vibrant blues create an aesthetic that feels both playful and polished. This brand is designed to make patients feel confident and cared for.
Available: Brand name, style and domain
Attract your female patient base with the Glimmer brand. The complete identity, including the name, domain, and confident visual style, is available with a Patientli subscription. The Glimmer look can also be used on its own.
Choosing the right brand is the first step toward creating a successful dental service organization. With Patientli’s ready-to-use brand identities, you can bypass the challenges of building a brand from scratch and start with a polished, scalable foundation.
Interested in one of these brands? Book a demo to learn more about licensing options or to explore custom branding solutions. Let us help you make your DSO’s launch seamless and successful.
Two Approaches to Branding for DSOs: Choosing the Right Strategy for Your Organization When launching a Dental Service Organization (DSO), one of the most important
It’s hard to overstate the importance of search engines in the patient journey. Each year, a mind-blowing 100 billion healthcare-related Google searches are made. This
As the healthcare industry evolves, so do the expectations of patients. Your brand is a crucial part of how your practice is perceived, from your
